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PROCESO: REFRAMED ECOM RENEWAL BTS

DEPENDENT BRAND COLLECTIVEPROCESO

We gathered a small team in the studio and started
creating. What looked like a simple e-commerce
renewal shoot turned into something else pretty
quickly. It started clean. Clear plan. Straightforward
execution. Shoot, adjust, move on.

All set at the estudio.

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 2)

Photographer: Faketopia
Production: Sofía Maroto
Stylists: Josu Olazabal
Talent: Èlia & Araki
Assist: Ona Ràfols

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 1)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 2)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 1)

Shoutout to Paracia for making the best shoes on the planet (and for letting us use them)

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 1)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 2)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)

Somewhere between setups and lighting tweaks, the energy shifted. Alex played some bangers. Araki was feeling them. A few bailecitos here and there. A bit of chaos. Nothing dramatic. Just that messy rhythm that happens when people are comfortable and in sync. And somehow, it all made sense.

In between shots, we pressed pause and stepped out for a very typical menú del día. The place was full of jubilados, which usually means it’s a good spot. And so it was. A space that feels lived in. Proper food, no performance run by the loveliest Galician couple.

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 1)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 2)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)

You will most certaintly find us again at Las Hermanas de los Ancares

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 1)

We came back very full. Slightly sleepy. Weirdly more focused.
The afternoon felt smoother. More intentional. The work flowed.
The images started landing with that extra something you can’t
really plan.

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 2)
GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)

We had fun. Guess you can tell.
Gracias.

GOSPEL ESTUDIOS: PROCESO: REFRAMED ECOM RENEWAL BTS (Fig. 3)