A14M323 is the collaborative practice of Pedro Ajo and Carlos Mayo, who first crossed paths in college and make a great team together. They share a passion for grids and are responsible for the graphic system and web design aspects of the brand. They began working for us through Pedro, who was temporarily living in Barcelona. He connected with Horacio, was introduced to the space and the project, and there was mutual interest from the start. A few days later, Horacio offered him the branding and website design, at which point he called Carlos, his longtime partner.
Pedro created the brand's SÍMBOLO and overall identity, while Carlos has brought Pedro's designs to life on the web.
