India Juliett is the creative project of Israel Frutos and Joaquim Barriach, two lifelong friends who have spent almost their entire lives creating together. Over the years, Isra and Quim have built a collaborative career across streetwear, footwear, and fashion design that has significantly impacted the evolution of the industry in Spain. The two of them know each other so well that often, what one is thinking, the other can anticipate.
From the IJ Lab, they handle Gospel Estudios' product design and development, creative direction, and fire extinguishing department, jumping from the sewing machines to the meetings, and then back to the computers. When the idea of starting a brand took shape, Héctor and Horacio knew IJ were the right people for the job. Quim is typically the nice guy, while Isra can either be risas or a dragon depending on the day. Be cautious when you're in their space, because they love shooting NERF guns around, but if you're lucky enough, you may see Quim sporting a crazy look.
