Nada bien


Identity, Web Design


Barcelona, ES

Contact info

While some may say that the American dream is dead—or has never even existed—it is a fantasy that might just need a revamp. This revised version of a market–driven desire can then be successfully implemented into our undreamy realities and exist as a different modality. Tommy Hilfiger’s newly launched collection with Mercedes–AMG Petronas Formula One Team and Awake NY rethinks traditional conventions. "We’ve been breaking conventions in our partnerships with the sport since the 90s. With this collaboration, we wanted to continue to innovate with both design and an inclusive spirit to create a new perspective for the next generation of race–goers.

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